Overview
Crannraí partnered with OSDM to build its brand identity, website, and supporting digital presence from the ground up for a new forestry certification service.
The goal was to create a credible visual identity, explain the certification service clearly, and provide a professional website that could evolve alongside the organisation.
Problem
A new certification brand needed trust quickly while communicating a specialist service clearly across visual identity and digital experience.
The challenge included:
- A new service required a credible and distinctive identity
- Technical information needed clear digital presentation
- Website required flexible ongoing management and updates
complete brand identity
The challenge was creating a brand and website that felt credible, clear, distinctive, and flexible for future service development.
Approach
The challenge was creating a brand and website that felt credible, clear, distinctive, and flexible for future service development.
The solution included:
- Developed logo, identity system, typography, and visual direction
- Designed and developed a clear, professional certification website
- Provided ongoing website management for future content updates
This created a brand and digital foundation explaining the service clearly while supporting credibility and future growth.
Outcome
Crannraí gained a complete brand identity and professional digital presence successfully from launch.
The organisation now has a recognizable visual system, a dedicated website, and ongoing support, providing a stronger foundation for communication, credibility, service awareness, and future development.
The results were clear and measurable:
dedicated website
complete brand identity
The result is a cohesive identity and website supporting clear communication, recognition, ongoing updates, and a professional presence across certification activity.
Before vs After
The Difference Integration Makes
Manual Process
- No established visual identity
- No dedicated digital platform
- Specialist offer needed clarity
- Future updates needed structure
Automated Workflow
- Recognizable brand identity
- Professional website
- Clearer service communication
- Ongoing website management