Overview
PCP Group partnered with OSDM to redevelop its website and strengthen ongoing social media communications across key digital channels for its specialist industrial solutions.
The goal was to modernise the digital experience, improve service communication, create consistent content, and give the business a stronger platform for ongoing marketing activity.
Problem
A specialist industrial business needed technical services explained clearly while maintaining a professional, consistent presence across website and social.
The challenge included:
- Technical services required clearer presentation for different customer audiences
- Website experience needed a modern structure
- Social content required planning and visual direction
website redevelopment
The challenge was connecting a clearer website experience with regular social communication that reflected PCP Group’s expertise and services.
Approach
OSDM combined website redevelopment with structured social media planning, content creation, visual consistency, and ongoing support across channels.
The solution included:
- Redesigned website structure around clearer services and journeys
- Managed regular social content across core digital channels
- Created consistent visuals supporting technical and educational communication
This created a digital foundation connecting the website with regular content, clearer messaging, and consistent brand presentation.
Outcome
PCP Group gained a more structured, consistent, and professional digital presence across channels.
The business now has a clearer website direction and organised social media system, supporting regular communication, stronger presentation of technical expertise, and more consistent digital visibility.
The results were clear and measurable:
social posts per week
social media management
The result is a more connected digital presence supporting clearer service communication, regular content, stronger visual consistency, and ongoing marketing activity.
Before vs After
The Difference Integration Makes
Manual Process
- Website needed modernisation
- Technical services needed clearer journeys
- Social content lacked a fixed rhythm
- Digital touchpoints worked separately
Automated Workflow
- Modern website redevelopment
- Clearer service presentation
- Structured weekly social content
- Website and social aligned