Do You Pay VAT on Meta Ads in Ireland? What Businesses Actually Pay
If you are running Facebook or Instagram ads from Ireland, you should be able to answer this straight away. Do you pay VAT on your ad spend? Most businesses hesitate here. Some assume it is already included. Others think it does not apply at all. And that is usually where things start to drift. Because […]
Do You Pay VAT on Google Ads in Ireland? What You’re Really Paying
If you are investing in Google Ads, you should be able to answer this clearly. Do you pay VAT on your campaigns? Most businesses don’t. Or at least, not with confidence. And that creates a problem. Because depending on how your account is set up, the same €2,000 campaign can result in two very different […]
Discover What’s New in Irish Digital Marketing
Irish digital marketing has introduced numerous innovations that promise to transform business performance.
7 steps to optimise your website for conversion
Having a visually appealing website isn’t enough — it must be functional and built to deliver results. The true measure of success is how well you optimise your site for conversion, turning visitors into clients, generating leads, or encouraging desired actions. To achieve this, you need to apply good web design and performance practices — […]
Learn How to Attract More Local Customers Online
Having an online presence is essential if you want to attract more local customers – even if your business is entirely physical, such as a café in Cork, a boutique in Galway, a hair salon in Dublin, or a solicitor’s office in Limerick. However, simply having a website or social media profile isn’t enough. You […]
Discover SEO for B2B Companies
Search Engine Optimisation (SEO) is a vital tool for B2B companies aiming to generate a consistent stream of high-quality leads. In the B2B world, businesses must reach decision-makers in other companies – often through longer, more technical, and trust-based buying cycles. In this context, SEO stands out as one of the most effective and sustainable […]
The Impact of AI in Digital Marketing: Threat or Opportunity?
With the arrival of AI in digital marketing, many businesses have noticed the changes it brings to their operations. Using increasingly sophisticated algorithms, AI is changing the way companies communicate with consumers, analyse data, and make strategic decisions. These new ways of working are prompting people to ask whether AI is an opportunity for their […]
5 Copywriting Techniques for High Conversion Ads
Using copywriting for ads is one of the most discussed techniques among businesses today. This is because it is essential for attracting a larger audience to your brand, while ensuring that conversions happen in a more organic way. However, to make this possible, it’s important to have the ability to write persuasive copy that keeps […]
Which Social Media Platform Is Best for Your Business?
In today’s digital jungle, it’s easy to get lost chasing likes on every platform that exists. But if you’re serious about growing your brand, the real question isn’t how many platforms you’re on — it’s which one is actually moving the needle for your business. Not all platforms are created equal. And not every one […]
How to Create Google Ads That Actually Convert
Anyone can set up a Google Ads campaign. But making one that actually drives conversions? That’s a different game. If you’re pouring money into Google Ads and not seeing a return, chances are you’re missing key steps that separate average campaigns from great ones. High-converting ads don’t start with a budget, they start with strategy. […]