Learn How to Attract More Local Customers Online
Having an online presence is essential if you want to attract more local customers – even if your business is entirely physical, such as a café in Cork, a boutique in Galway, a hair salon in Dublin, or a solicitor’s office in Limerick. However, simply having a website or social media profile isn’t enough. You […]
Discover SEO for B2B Companies
Search Engine Optimisation (SEO) is a vital tool for B2B companies aiming to generate a consistent stream of high-quality leads. In the B2B world, businesses must reach decision-makers in other companies – often through longer, more technical, and trust-based buying cycles. In this context, SEO stands out as one of the most effective and sustainable […]
The Impact of AI in Digital Marketing: Threat or Opportunity?
With the arrival of AI in digital marketing, many businesses have noticed the changes it brings to their operations. Using increasingly sophisticated algorithms, AI is changing the way companies communicate with consumers, analyse data, and make strategic decisions. These new ways of working are prompting people to ask whether AI is an opportunity for their […]
5 Copywriting Techniques for High Conversion Ads
Using copywriting for ads is one of the most discussed techniques among businesses today. This is because it is essential for attracting a larger audience to your brand, while ensuring that conversions happen in a more organic way. However, to make this possible, it’s important to have the ability to write persuasive copy that keeps […]
Which Social Media Platform Is Best for Your Business?
In today’s digital jungle, it’s easy to get lost chasing likes on every platform that exists. But if you’re serious about growing your brand, the real question isn’t how many platforms you’re on — it’s which one is actually moving the needle for your business. Not all platforms are created equal. And not every one […]
How to Create Google Ads That Actually Convert
Anyone can set up a Google Ads campaign. But making one that actually drives conversions? That’s a different game. If you’re pouring money into Google Ads and not seeing a return, chances are you’re missing key steps that separate average campaigns from great ones. High-converting ads don’t start with a budget, they start with strategy. […]
5 SEO Mistakes That Are Silently Killing Your Google Rankings
By Juan Diaz Google’s latest core algorithm update just reshuffled the deck — and for many websites, that meant one thing: a steep drop in rankings. If your traffic took a hit, it’s not just bad luck. The SEO game has changed, and clinging to outdated tactics won’t cut it. Writing good content isn’t enough anymore. […]
SEO vs Google Ads: What Actually Delivers for Your Business?
By Juan Diaz Let’s be real: the SEO vs. Google Ads debate isn’t about which is better. It’s about which one delivers — faster, smarter, and more profitably. If you’re trying to grow your business, your time and budget are limited. You need to know where to invest. This guide isn’t here to sell you fluffy pros-and-cons lists. […]
SEO isn’t a Checkbox. It’s the Reason They Find You — Or Don’t.
A Real-World SEO Checklist Backed by Strategy, Not MythsBy Juan Diaz, OSDM.ie Let’s Be Honest: Most SEO Checklists Fall Short You don’t need another “SEO for beginners” post filled with surface-level tips like “add keywords” and “use meta tags.” Most of them are written by people who’ve never ranked a page — or worse, who still […]
Conversion Isn’t Luck. It’s the Result of Serious Conversion Rate Optimisation (CRO)
A real-world CRO playbook to turn clicks into customers. By Juan Diaz, OSDM.ie Why Most CRO Advice Falls Short “CRO” gets tossed around by agencies like it’s a magic trick. One minute they’re talking about “conversion funnels”, “behaviour mapping”, and “data-driven UX”, and the next they’re changing a button from blue to green and calling it […]