Learn How to Attract More Local Customers Online
Having an online presence is essential if you want to attract more local customers – even if your business is entirely physical, such as a café in Cork, a boutique in Galway, a hair salon in Dublin, or a solicitor’s office in Limerick. However, simply having a website or social media profile isn’t enough. You […]
How to Create Google Ads That Actually Convert
Anyone can set up a Google Ads campaign. But making one that actually drives conversions? That’s a different game. If you’re pouring money into Google Ads and not seeing a return, chances are you’re missing key steps that separate average campaigns from great ones. High-converting ads don’t start with a budget, they start with strategy. […]
5 SEO Mistakes That Are Silently Killing Your Google Rankings
By Juan Diaz Google’s latest core algorithm update just reshuffled the deck — and for many websites, that meant one thing: a steep drop in rankings. If your traffic took a hit, it’s not just bad luck. The SEO game has changed, and clinging to outdated tactics won’t cut it. Writing good content isn’t enough anymore. […]
SEO vs Google Ads: What Actually Delivers for Your Business?
By Juan Diaz Let’s be real: the SEO vs. Google Ads debate isn’t about which is better. It’s about which one delivers — faster, smarter, and more profitably. If you’re trying to grow your business, your time and budget are limited. You need to know where to invest. This guide isn’t here to sell you fluffy pros-and-cons lists. […]
How to Automate and Optimise Your Ads with Google Ads
If you already use Google Ads or want to improve your ad performance, it’s crucial to understand the various formats and functionalities of this powerful platform. Formerly known as Google AdWords, Google Ads is Google’s primary tool for paid advertising. Like SEO (Search Engine Optimisation), it aims to increase your page’s visibility. However, while SEO […]
Effective Retargeting Tactics on Facebook and Google Ads
Retargeting tactics on Facebook and Google Ads are used to develop new ways to optimise conversions and sales for a business. With these strategies, it is possible to achieve specific goals and gain access to a variety of more powerful and effective campaigns. Today, these strategies are gaining more and more recognition, becoming essential for […]
Adapting to Changes in Google’s Algorithm
Google’s algorithm has undergone new changes, and when this happens, it’s essential to adapt to the updates to fully benefit from the capabilities this type of tool can offer. These types of alterations are crucial because, with the advancement of technology, all businesses need to go through new stages to continue providing what their users […]