Learn How to Attract More Local Customers Online
Having an online presence is essential if you want to attract more local customers – even if your business is entirely physical, such as a café in Cork, a boutique in Galway, a hair salon in Dublin, or a solicitor’s office in Limerick. However, simply having a website or social media profile isn’t enough. You […]
Discover SEO for B2B Companies
Search Engine Optimisation (SEO) is a vital tool for B2B companies aiming to generate a consistent stream of high-quality leads. In the B2B world, businesses must reach decision-makers in other companies – often through longer, more technical, and trust-based buying cycles. In this context, SEO stands out as one of the most effective and sustainable […]
5 SEO Mistakes That Are Silently Killing Your Google Rankings
By Juan Diaz Google’s latest core algorithm update just reshuffled the deck — and for many websites, that meant one thing: a steep drop in rankings. If your traffic took a hit, it’s not just bad luck. The SEO game has changed, and clinging to outdated tactics won’t cut it. Writing good content isn’t enough anymore. […]
SEO vs Google Ads: What Actually Delivers for Your Business?
By Juan Diaz Let’s be real: the SEO vs. Google Ads debate isn’t about which is better. It’s about which one delivers — faster, smarter, and more profitably. If you’re trying to grow your business, your time and budget are limited. You need to know where to invest. This guide isn’t here to sell you fluffy pros-and-cons lists. […]
The Latest Changes to Google’s Algorithm and Their Impact on SEO
To achieve good SEO results today, it is essential to stay informed about the latest changes to Google’s algorithm. This tool is crucial for ranking your brand’s content and ensuring that more people can access it. Changes to platforms like Google are frequent, as they improve security levels and ensure that only high-quality content is […]
Best Practices for SEO in E-Commerce
SEO practices are essential for achieving good results in your e-commerce business. In an increasingly technological market, competition is constantly growing. To secure a place in this environment, you need to stand out among numerous options by consistently offering the best services and techniques to showcase your business values. However, implementing these strategies is no […]
Best Practices for SEO in E-commerce
SEO practices are essential for achieving strong results in e-commerce. In an increasingly technology-driven market with ever-growing competition, standing out requires mastering effective techniques and offering the best services to showcase your business’s value. However, this is not an easy task, and many e-commerce owners have questions about how to gain positive returns and ensure […]
The Evolution of UX and Its Importance in SEO
Understanding what UX is and its importance in SEO is essential to achieving positive results for your business throughout the year. When executed effectively, these techniques can ensure your brand stands out in an increasingly competitive market. Despite their significance, many entrepreneurs still fail to grasp how to apply these practices or recognise the benefits […]
Local SEO: Strategies for Small Businesses
Local SEO is a type of strategy used to bring better results to businesses of all sizes. However, being a very specific tool, most small businesses in Ireland are already utilising it to stand out in the market. With the advancement of technology, reaching potential customers has become easier, allowing them to learn about your […]
The Impact of AI on SEO and Digital Marketing
The evolution of technology has brought numerous innovations to the world, and one of the most striking developments is the impact of AI in the digital era. This innovation has the power to change how we perceive and conduct activities, including SEO and Digital Marketing, which are frequently used in the daily operations of businesses. […]