Elevating Forestry Services Ltd with Outsource Digital Marketing’s Comprehensive Digital Strategy
Forestry Services Ltd, a pioneer in sustainable forestry practices, partnered with Outsource Digital Marketing (OSDM) to revolutionise their branding and digital presence. Their goal was to solidify their market leadership and align their online image with their commitment to sustainability and ecological responsibility.
Branding Transformation
Our collaboration began with a robust onboarding process. Our strategy team conducted extensive research to understand the nuances of the forestry industry and emerging sustainability trends. Simultaneously, our design team embarked on a creative journey to develop a comprehensive branding package from scratch, as Forestry Services Ltd lacked a cohesive brand identity that could resonate in the digital age.
Crafting the Brand Identity: Our designers didn’t just follow directions; they acted as pioneers, shaping the future contours of the brand. They vetted and refined various logo concepts, colour palettes, and typography choices in parallel with the strategic framework’s development. This approach ensured that the creative elements were not only ready but also poised for immediate implementation once the strategic foundation was set.
The new brand identity was crafted to be instantly recognisable, incorporating vibrant and earthy tones that captured the essence of forestry and sustainability. The colour palette was meticulously chosen to reflect vitality and environmental stewardship, resonating powerfully with their eco-conscious audience.
Beyond the Basics: We extended the new visual identity across all external communications of Forestry Services Ltd. This included business cards, email signatures, social media banners, brand icons, and merchandise mockups, ensuring brand consistency across every touchpoint. These elements were not merely promotional but served as ambassadors of the brand’s commitment to sustainability, enhancing their digital maturity and readiness for impactful content creation.
Strategic Digital Implementation
Forestry Services Ltd recognised the need for a dynamic digital presence to solidify their leadership in sustainable forestry and partnered with Outsource Digital Marketing for a holistic digital strategy. The goal was not just to compete but to lead in the digital space by integrating robust social media management, Google Ads, SEO enhancements, and effective use of CRM systems.
Social Media Management and Content Creation
Our strategy for social media management was rooted in a deep understanding of the brand’s core values and audience preferences. Leveraging platforms like Instagram, Meta, YouTube, LinkedIn, and Google Business Profile, we crafted a bespoke social media strategy that included:
SEO and Google Ads
Simultaneously, our SEO team focused on elevating the brand’s visibility on search engines through a series of targeted campaigns:
Our comprehensive approach also included Google Ads campaigns, where we managed custom strategies that included meticulous keyword research, ad creation, and management, driving both awareness and targeted actions.
Adaptation to Zoho CRM
To streamline our efforts and enhance efficiency, we integrated Zoho CRM into our workflow. This tool allowed us to better manage customer relationships, track interactions, and refine marketing strategies based on data-driven insights.
Ongoing Support
We kept out customers at the forefront of digital trends and continuously refined strategies to capitalise on new opportunities, ensuring their sustained industry leadership. Beyond the scope of our contract, we have been committed to optimising their efforts, understanding that marketing is a 24/7 job. Whether it’s weekends, holidays, or outside of business hours, our support team is always available to assist, demonstrating our dedication to their success.
Social Media Mastery
Our social media management strategies have significantly amplified Forestry Services Ltd’s online presence across multiple platforms. From meticulous content creation, including posts, stories, and video animations, to strategic community engagement and influencer marketing, our efforts have seen substantial growth in their digital footprint:
SEO Excellence
Our comprehensive SEO strategies have driven top rankings for numerous keywords critical to Forestry Services. By conducting thorough audits, keyword research, and continuous SEO monitoring, we’ve significantly increased organic traffic:
Google Ads Efficiency
Our adept management of Google Ads has utilised a budget of €2,468.87 effectively, achieving a high click-through rate of 10.57% with 669 clicks, reflecting our ability to convert viewers into potential leads at an impressive cost-per-conversion rate:
Highlighting Key Results
Traffic Growth:
Engagement Metrics:
Pageviews: Total page views increased from 100,000 to 150,000, showing deeper engagement.
SEO Performance:
Conversion Metrics:
Technical Performance:
Security Enhancements:
User Feedback:
The Impact Generated
