A Visionary Digital Transformation Initiative in Collaboration with Key Partners
Project Overview Farm Well Hub embarked on an ambitious journey with Outsource Digital Marketing (OSDM) to create a comprehensive branding and digital engagement strategy. This project was conducted in collaboration with key stakeholders including the Department of Agriculture, Food and Marine, Amella Coaching and Consultancy, and ACA. The goal was to enhance agricultural mental health awareness—an increasingly vital issue affecting rural communities. The scope of the project was extensive, necessitating a full branding package that included naming, logotype, taglines, typography, color palettes, logos, visual identity, and extensive content creation, all within a remarkably ambitious timeline.
Social Media Management: Leveraged platforms like YouTube, Facebook, Instagram, and Google My Business to maximise visibility and enhance community interaction, each tailored to target specific demographics within the agricultural sector.
Content Creation: Produced a series of high-quality, engaging content that was both informative and supportive, reflecting the core objectives of Farm Well Hub.
Community Management: Developed strategies to actively engage with the community, promoting participation and feedback to foster a supportive network.
SEO & Paid Media: Implemented SEO optimisations and managed Google Ads and Meta Ads campaigns to significantly drive targeted traffic and increase awareness.
GoToWebinar: Effectively designed and managed an integrated webinar platform, handling the backend systems for live webinars that unfolded over four weeks.
The entire campaign, from initial concept to full-scale execution, was completed in just 1 month and 10 days, with ongoing campaigns running for under two months. This swift and effective deployment led to remarkable metrics and growth across various digital platforms:
This comprehensive approach not only fulfilled the initial project goals but also established Farm Well Hub as a pivotal leader in promoting agricultural mental health. Through strategic digital marketing, compelling content creation, and effective community management, OSDM helped Farm Well Hub resonate deeply with an extensive audience, driving awareness and action within the agricultural community.
