Google’s algorithm has undergone new changes, and when this happens, it’s essential to adapt to the updates to fully benefit from the capabilities this type of tool can offer.
These types of alterations are crucial because, with the advancement of technology, all businesses need to go through new stages to continue providing what their users require, and this is no different for search platforms.
Understanding these changes and how to use them to your advantage is vital for keeping your business well-positioned in search results.
Since this is new to most users, it’s common to have questions on the subject.
With that in mind, we’ve prepared a comprehensive guide on Google’s algorithm changes and how you can adapt to them.
What are the Updates to Google’s Algorithm?
It’s common for Google to make various changes to its platform throughout the year, but once a year, it implements a more significant update that encompasses all its tools.
The purpose of these changes is to enhance its search results, so it can provide a better experience for its users.
Moreover, these updates also keep Google in sync with all the latest technological developments, always striving to be a pioneer in market innovation.
What are the New Features of Google’s Algorithm?
Below, you can learn about all the new features introduced by Google’s algorithm in 2024. Have a look:
Site Reputation Abuse
In early 2024, Google introduced an update focused on combating the term “site reputation abuse.” In other words, it aims to penalise platforms that allow the publication of third-party content without the author’s permission and without proper supervision.
This practice, also known as “parasitic SEO” has already become a target for search engines.
Spam Combat
This update is a more effective way to combat content abuse at scale, commonly known as spam.
Additionally, this update also addresses the abuse of expired domains, which use low-quality content to improve their rankings.
Topical Authority System
The authority system launched by Google is a tool used to highlight relevant and specialised content within the platform.
It analyses a series of signals so that Google can understand the experience the publication is capable of providing, reinforcing its importance.
How to Adapt to Google’s Changes?
Now that you are aware of some of the changes made to Google’s algorithm, it’s time to understand how to adapt so that your business can follow all the guidelines and remain well-positioned on the platform.
Here are some tips:
Stay Up-to-Date with Google’s Updates
To ensure your business is always up-to-date and within Google’s guidelines, it’s essential to stay informed about the latest developments on the site.
Moreover, this is the most effective way to gain valuable insights into what’s emerging in the market and all the benefits that this practice can offer.
Content Quality is Essential
Google values high-quality content that can provide real knowledge to its users.
Therefore, always ensure you create rich publications with relevant information to stay at the top of search results.
Prioritise User Experience
Google’s algorithm is increasingly focused on user experience, and because of this, it’s crucial to ensure your site is more responsive.
So, invest in a platform that is easy to navigate, with fast-loading pages where your customers can interact effortlessly.
Optimise Your Site for Mobile Devices
A good way to stand out among other sites is to optimise your platform for mobile devices.
Nowadays, people tend to access Google via their mobile phones, and when a business fails to consider these users, it loses a significant amount of traffic.
Pay Attention to Privacy Policies
Sites that do not respect privacy policies end up being disregarded by Google’s algorithm.
This is because the platform values the security of its users, and companies that do not comply with the guidelines are categorised as untrustworthy.
Therefore, if your site does not follow the guidelines, there is a chance it will be flagged as a poor experience for users, significantly reducing your conversions.
Use Structured Data
The use of structured data is essential when trying to comply with Google’s algorithm guidelines.
With it, the search platform is more likely to understand your content, resulting in a higher chance of standing out among search results.
Regularly Monitor and Make Adjustments
To ensure your site always complies with Google’s guidelines, it’s crucial to regularly monitor and make adjustments.
This way, your business will be able to prepare for all upcoming updates and stand out among competitors who do not have this level of preparation.
Additionally, you will also ensure that your platform is consistently among the top search results.
Keep Up with Google’s Algorithm Changes
Google’s algorithm changes should always be considered, especially if you want to keep your site at the top of search results.
In most cases, these changes are made gradually and incrementally, making it easier to track each one.
However, it’s essential to stay informed about these updates to ensure a good outcome for your business.
