Branding Transformation for Sustainable Forestry
None-So-Hardy (NSH) Forestry, a leader in sustainable forestry and nursery services, sought a branding overhaul to better represent their commitment to growth and environmental stewardship. Teige Ryan, the director, approached Outsource Digital Marketing (OSDM) for a comprehensive rebranding.
Outsource Digital Marketing (OSDM) undertook an extensive discovery phase with Teige Ryan and his team. This initial deep dive into NSH’s aspirations and market needs set the stage for a transformative branding overhaul designed to underscore their commitment to sustainability and growth.
Our design team, fueled by rich insights from market research, embarked on ideation sessions that produced concepts encapsulating NSH’s values of growth, sustainability, and nurture. The new logo, embodying strength and natural growth with its earth-toned color scheme, reflects the robustness of forestry and the nurturing care of a nursery. This visual identity was extended across various marketing materials, including business cards, digital brochures, and comprehensive business presentations aimed at bolstering NSH’s sponsorship campaigns.
Project Execution
Logo Development: OSDM designed a new logo that symbolizes NSH’s core values of growth, sustainability, and nurture. The logo’s design elements reflect the robust nature of forestry and the nurturing aspect of a nursery.
Logo Development: OSDM designed a new logo that symbolizes NSH’s core values of growth, sustainability, and nurture. The logo’s design elements reflect the robust nature of forestry and the nurturing aspect of a nursery.
Colour Palette and Visual Identity: We developed a colour palette that resonates with the outdoors and sustainability, using earth tones that reflect the forests and natural environments that NSH helps to proliferate.
Digital and Print Materials: Alongside the logo and colour palette, OSDM created an array of marketing materials including business cards, digital brochures, and a sophisticated business presentation designed for NSH’s sponsorship campaigns.
Brand Mockups: Various mockups were crafted to visually communicate the brand’s identity across multiple platforms, ensuring consistency and recognition in all marketing efforts.
Throughout the project, we maintained a rigorous feedback loop, continually refining our strategies based on client and audience input. The culmination of these efforts was a cohesive branding package that not only enhanced NSH’s professional image but also solidified their environmental ethos, aiding their communication with stakeholders and supporting their leadership in sustainable forestry.
The project’s success was marked by the strategic and synchronised rollout of all branding elements, ensuring consistency across all platforms and touchpoints. Extensive training for NSH staff ensured that the new brand identity was seamlessly integrated into all aspects of the organisation, fostering an environment where the brand’s core values were consistently communicated and upheld.
Deliverables
Impact
The rebranding not only elevated NSH’s professional image but also reinforced its commitment to sustainability, aiding in effective communication with stakeholders and potential sponsors. The new branding elements have been instrumental in NSH’s ongoing efforts to lead in sustainable forestry and expand their market reach.
