Social commerce is a strategy that is increasingly gaining prominence as a market trend to boost sales. By leveraging the functionalities of social media platforms, businesses can ensure a higher number of conversions.
This approach allows people to learn more about the new digital era, which promises various benefits for both entrepreneurs and customers. Given that it is a relatively new strategy, it is common to have several questions about the topic. With this in mind, we have prepared a guide to help you understand more about social commerce and its benefits.
What is Social Commerce?
Social commerce is a form of shopping conducted via social media platforms, alongside all the interactions that also take place on these platforms. It is very similar to word-of-mouth marketing, which has been used for decades, but with all the functionalities offered by social media, which can reach even more people with ease.
The platforms that offer the possibility of working with this strategy are:
- Messenger
- TikTok
All these platforms have various types of social commerce features integrated into their systems, allowing sales to be made directly through the social network.
How Does Social Commerce Work?
Social commerce can simplify the entire purchasing journey for your customers, enhancing their experience. To do this, the interested party simply scrolls through their feed, finds an item they would like to buy, and with a few clicks, can find all the information about the product and the store selling it.
Once they determine that the item is what they were looking for, they follow the steps and select the desired payment method. The purchase is then completed, and they just wait to receive their new item.
In other words, in a short time and with just a few pages, you can secure your desired product, saving a lot of time in your day.
How to Use Social Commerce?
Now that you know a bit more about social commerce, it’s time to understand how to use it to your company’s advantage. Here are some strategies that can make a significant difference to your sales:
Choose the Ideal Social Network for Your Business
Before making any sales, it’s important to determine which platform would be the best for your business. Consider which options will most effectively attract people interested in what you are selling. Each channel also offers its own tools and resources for digital commerce, and you need to understand which ones will bring the most benefits.
Therefore, to start your social commerce journey, understand your needs and those of your audience to find the most suitable platform for your brand.
Use Chatbots to Your Advantage
Chatbots provide basic customer service when customers contact your business. This system can answer some questions and even handle certain queries, speeding up the process without requiring a human to respond to messages.
With chatbots, you can save time for both yourself and the person looking to buy your products. However, chatbots can only meet basic needs, so a team will be needed to resolve more complex issues.
Stay Close to Your Audience
Despite being a long-distance process, social commerce can be used to keep your company closer to your audience. Users can comment, like, and share your posts, directly interacting with your brand. Additionally, the network allows potential buyers to connect with others who have already made a purchase, providing access to real cases and verified experiences.
The brand can also respond to users, making them feel seen and addressing their concerns. This kind of support will make people more comfortable doing business with you because they will trust the product being offered.
Be Creative
To have a successful social commerce strategy, creativity is essential to attract more customers to your company. Social media is full of brands using it to launch trends and reach their audience, making it more challenging to stand out.
Therefore, well-thought-out strategies are necessary to draw attention to what you are offering.
What Are the Benefits of Using Social Commerce?
There are numerous benefits for companies that adopt social commerce, including:
Increased Sales
By offering your products online on social media, more people can discover your business. As a result, the number of sales will significantly increase, and your audience will expand far beyond your city.
Simplified Purchasing
One of the biggest benefits of social commerce is that it offers a completely simplified purchasing process for users. With just a few clicks, the entire process is completed, saving time for the buyer.
Higher Revenue
When a brand makes more sales, it naturally increases its revenue, as more value is being generated. With social commerce, this is one of the most significant advantages for the growth of a business.
Embrace Social Commerce!
If you want to bring momentum to your company and further improve your customers’ experience, consider the functionalities of social commerce. These strategies will change how the market operates, providing excellent advantages for the companies that implement them.
