Overview
Zen Pensions partnered with OSDM to strengthen its digital presence through social media, paid advertising, campaign creative, branding support, and ongoing multi-channel marketing management.
The goal was to create consistent communications, expand digital reach, support campaign activity, and connect organic content with paid acquisition across multiple digital platforms effectively.
Problem
Pension marketing requires trust, clarity, compliance awareness, and communication across channels while audiences receive complex information from competing sources.
The solution included:
- Multiple channels required consistent branding, messaging, and campaign coordination
- Paid platforms needed aligned creative targeting
- Complex pension topics required clearer audience-friendly communication
social channels
The challenge was building a coordinated system that maintained brand consistency while supporting organic content, advertising, campaigns, and priorities.
Approach
OSDM developed a multi-channel structure combining social content, paid advertising, campaign creative, branding assets, and optimisation across platforms.
The solution included:
- Managed social content across Facebook, Instagram, and LinkedIn
- Paid campaigns across Google, Meta, LinkedIn, and Reddit
- Campaign creative and branding assets supporting wider activity
This connected organic content, advertising, creative, and brand communications into a consistent, scalable marketing system for Zen.
Outcome
Zen Pensions gained a more coordinated presence across organic, paid, and brand channels.
The integrated structure strengthened campaign consistency, expanded channel coverage, and created clearer connections between content, advertising, creative assets, and ongoing marketing priorities across the wider business.
The results were immediate and measurable:
paid media platforms
organic + paid system
The team now has a broader digital system supporting multiple platforms, coordinated campaigns, brand consistency, and more structured ongoing marketing activity.
Before vs After
The Difference Automation Makes
Manual Process
- Separate channel activity
- Limited paid channel mix
- Campaign assets created ad hoc
- Organic and paid disconnected
Automated Workflow
- Coordinated social presence
- Four paid media platforms
- Campaign creative system
- Organic and paid connected