Unifying Excellence Under One Digital Roof with Outsource Digital Marketing
Auxilia Group is a leading consultancy business based in Ireland
Who they are: Professional services consultancy and business support providers, offering a comprehensive suite of services through their panel of experienced bond professionals.
What they do: They help organisations strengthen operations, improve efficiencies and build long term stability through tailored advisory and support programmes. Focusing on Professional services including:
Interim Placement, Consultancy, Recruitment and HR services
Sector: Professional Services and Business Consultancy Services
Location: Ireland
Timeframe: 2024 – Present
Auxilia Group approached OSDM to develop a stronger, more modern digital presence that reflected the quality of their work. They needed a redesigned website, consistent social media activity, stronger content output and support across paid advertising to help increase visibility of their services in a competitive landscape.
“OSDM helped us bring clarity and structure to our digital presence. The support has been consistent, practical and genuinely helpful.”
Auxilia Group has a strong reputation and great word of mouth but their digital presence did not reflect the scale and standard of their services.
The Pain Point
Their existing website had limited functionality. Social media output was irregular and not aligned with key themes. Paid visibility was minimal. Their content lacked the clarity and consistency needed to build trust with new audiences.
The Goal
To create a professional, unified and informative digital presence that could attract new clients, strengthen brand awareness and support ongoing communication with stakeholders.
Constraints
Busy team focused on client delivery with limited internal capacity to produce content and an expectation for clear workflows and simple collaboration.
OSDM agreed to deliver:
A modern, responsive website with a clean structure.
A new content framework that clearly explained Auxilia Group’s service areas.
Monthly social media management across chosen platforms.
Paid social campaigns to support awareness, brand building and lead generation.
Consultancy and digital strategy support.
Monthly reporting
Website content management and optimisation.
Discovery
We carried out a full digital audit, asked Auxilia Group about their marketing goals, reviewed competitor activity and mapped Auxilia’s audiences to better understand how decision makers search for support.
Strategy
We created a content strategy anchored in helpful, jargon-free information. The plan included monthly content themes, clearer service messaging and social media activity focusing on trust, clarity and education.
Execution
We developed a new website with improved navigation, a brand new case study section and clear service signposting. We introduced a structured social media schedule. We launched targeted paid social ads to reach potential clients. Regular content pieces, including articles, infographics and updates were produced to maintain a steady online presence.
Collaboration
We kept communication simple with regular check ins and shared planning documents. We adapted processes around Auxilia’s availability and ensured the team always felt supported while reducing the pressure on their internal workload.
OSDM delivered the following services as part of this project:
Branding and Identity
Website Development
Social Media Management
Paid Social Advertising
Content Creation
Consultancy
Website Content Management
Analytics and Reporting
This work was delivered through a tailored package designed to support Auxilia across multiple digital touchpoints, with flexibility to adjust as their needs evolved.
Metric Wins
Business Impact
Auxilia Group strengthened their brand presence online, supported their advisory projects and client engagements with clearer messaging and enhanced the way prospective clients discovered their services.
Client Sentiment
The team reported feeling more confident in their digital footprint and appreciated the clarity, consistency and support provided by OSDM.
Quote
“Over the past year, their work supported us in attracting 35 new clients.”
