Unifying Excellence Under One Digital Roof with Outsource Digital Marketing
Wildlife Rehabilitation Ireland is a not for profit organisation dedicated to promoting wildlife welfare, rehabilitation and education across Ireland.
Who they are: Charity and education provider, Ireland, project based engagement with ongoing support options.
What they do: WRI delivers training, resources and awareness programmes that help protect and care for Ireland’s wildlife.
Sector: Animal Welfare
Location: Ireland
Timeframe: 2024 – Present
WRI approached OSDM to modernise their digital presence, Improve their awareness, improve access to their training programmes and introduce an online shop to help support fundraising efforts. They needed a reliable website, a structured social media presence and a digital hub that could grow with the organisation.
“OSDM brought structure and clarity to our digital platforms. The new website and shop have made our work far more accessible to supporters.”
WRI’s existing website had become outdated and difficult to manage. There was no e commerce functionality and their social media activity was irregular. Supporters struggled to find key information and training bookings were handled manually.
The Pain Point
The Goal
To create a clean, intuitive website with an integrated e-commerce system, streamline how supporters engage with WRI and develop a social media framework that helps raise awareness of their mission.
Constraints
As a registered charity, WRI required a cost conscious approach that still provided a professional and scalable solution.
OSDM agreed to deliver:
Discovery
We audited the existing site, reviewed content, identified technical gaps and gathered insights into WRI’s training and education pathways.
Strategy
We developed a content and website strategy centred on simplicity, clarity and accessibility. Social media planning focused on education, wildlife care awareness and community engagement.
Execution
We built a fully responsive website with clear pathways for courses, resources and regular content updates. We set up an e-commerce shop to enable online sales and course bookings. We implemented integrated payments and automated notifications to reduce admin time. We introduced a consistent posting schedule on social media supported by helpful, educational content.
Collaboration
We held regular check-ins to keep content flowing and ensured that WRI’s team always had clarity around nex
OSDM delivered the following services as part of this project:
This work was delivered through a tailored and bespoke package designed to help WRI expand their online reach while keeping to
Metric Wins
Business Impact
WRI now has a modern digital hub that supports fundraising, simplifies course delivery and presents their work more clearly to the public.
Client Sentiment
The team expressed that the new systems have made their workload lighter and improved how their audience interacts with them online.
Quote
“OSDM helped us create a digital presence that matches the importance of our work. The new website and regular social media activity have made a real difference for our brand”
